In order for us to further understand about our problem, we come up with a concept, which is “Bring Less, Travel More!” We choose this concept because 1000 USD is a small amount of money for a person to travel around the world, so in that case, it’s consider as LESS. Furthermore, if a traveler can travel around by bringing lesser belongings, just a beg, a passport, a sum of money, a map, and a language dictionary, it’s easier for him or her to travel from one place to another.
So, after understanding our concept, we will 2 kinds of method in finding the ideas, which are Random Words/ Image Association and Associative Mind Mapping.
Concept:Bring less, travel more.
(It’s straight to piont that we want to set a challenge of bringing less things or possesions, and explore to more country. In this case , it’ll be very attractive and able to gain others attention.)
Method used: Random Words/Images Association.
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